What is Digital Marketing
Digital Marketing the promotion of brands to connect with potential customers using the internet and other forms
Scope of Digital Marketing
With digital marketing, businesses can use data to target audiences based on factors like gender, age, location, interests, and education.
Techniques of Digital Marketing
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1. Social Media Marketing · 2. Search Engine Optimization · 3. Email Marketing · 4. Content Marketing
SEO
Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily f
indable, more relev
ant and popular towards user search queries, and as a consequence, search engines rank them better.
ON PAGE
On-page SEO (al
so called on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic. Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs
OFF PAGE
Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more. The goal of off-page SEO is to get search engines (and users) to see your site as more trustworthy and authoritative.